Digital Designer
Junior Digital Designer
2017 - 2018
Freelance Digital Designer
2016 - 2017
Owned daily design updates for the homepage. The homepage required multiple daily updates ranging from imagery and copy updates to full redesigns in order to be nimble in response to West Elm’s promo driven business model. Managed constant cross-functional communication with eCommerce teams including marketing, digital merchandising, site management, UX, data analytics, copywriting, and photo retouching to implement homepage changes.
Developed and maintained all inter-team homepage design documentation through Confluence.
WEST ELM
2018 - 2020
Digital Designer
Junior Digital Designer
2017 - 2018
Freelance Digital
Designer
2016 - 2017
Owned daily design updates for the homepage. The homepage required multiple daily updates ranging from imagery and copy updates to full redesigns in order to be nimble in response to West Elm’s promo driven business model. Managed constant cross-functional communication with eCommerce teams including marketing, digital merchandising, site management, UX, data analytics, copywriting, and photo retouching to implement homepage changes.
Developed and maintained all inter-team homepage design documentation through Confluence.
WEST ELM
2018 - 2020
Visual Artist
SELF EMPLOYED
2020 - 2022
Digital Designer
Managed the design of all content updates for the Brooks Brothers website. This includes developing concepts and design for all Homepage updates. As well as editorial and storytelling content for PLP and PDP, and other secondary and tertiary pages
Worked cross functionally with the data analytics, development, and site management teams to test, design and implement UX design solutions that fell within the parameters of the website’s editorial content structure. These design updates contributed a minimum estimated impact of more than 5 million dollars in additional annual revenue.
Developed a digital style guide for the website and the broader ecosystem of digital touch-points. Managed monthly deliverables for paid media assets including Facebook and Instagram ads, TikTok ads, Google ads, and assorted other paid media requests.
Managed the design of all content updates for the Brooks Brothers website. This includes developing concepts and design for all Homepage updates. As well as editorial and storytelling content for PLP and PDP, and other secondary and tertiary pages
Worked cross functionally with the data analytics, development, and site management teams to test, design and implement UX design solutions that fell within the parameters of the website’s editorial content structure. These design updates contributed a minimum estimated impact of more than 5 million dollars in additional annual revenue.
Developed a digital style guide for the
website and the broader ecosystem of digital
touch-points. Managed monthly deliverables for paid media assets including Facebook
and Instagram ads, TikTok ads, Google ads, and assorted other paid media requests.
Brooks Brothers
March 2022 - Present
Resume